The Subko Story: Redefining South Asian Specialty Food & Hospitality Rooted in the subcontinent’s rich heritage, Subko is more than just a coffee or chocolate brand—it’s a cultural movement. Founded by Rahul Reddy, a diasporic South Asian who returned to India after working as a development economist, Subko blends specialty food with a design-first approach,…
Category: Case Study
The Rise and Fall of Vine: Examining How a Revolutionary Platform Transformed Social Media Before Its Demise
Obituary: Vine (2013–2016) Vine wasn’t just another social media app—it invented short-form video. Its looping, six-second clips birthed viral trends, meme culture, and a new generation of internet celebrities. Yet, just four years after launch, Twitter shut it down. What went wrong? 1. Twitter’s Acquisition: A Strategy-Free Disaster “Don’t sell your company!”— Rus Yusupov, Vine…
Dormant Digital Profiles: Understanding the Dangers and Solutions for Inactive Accounts
What Are Zombie Users? Zombie users are paying subscribers who no longer use your product. They inflate your active user count but behave like churned customers—costing you revenue, trust, and long-term retention. Why do they matter? How to Identify Zombie Users Step 1: Define Your Engagement Metric What counts as “active”? Examples: Step 2: Filter…